Atheism too controversial to advertise?

I saw this story a couple of weeks ago & my first thought was that it was an over reaction on the part of the bus company to a perfectly legitimate add. I imagined an evangelical christian management outraged with the idea that someone might attack their religion by suggesting a person can be good without the threat of an omnipresent God. After all, what's in it for them? Then I thought that maybe it was a business decision based on the idea that people may boycott their buses if they saw the add on the side. Not a great business decision really. Having been to America myself I can say that you get nowhere fast without a car. If you have to use the public buses you get the first one that comes or risk death by ice age before the next one shows.

Satisfied that my first assumption was probably correct, I waited for the inevitable legal action & inevitable decision that the bus company could not refuse to run the ads. The inevitable happened. The bus company is now stalling, calling a "board meeting" saying they will run the ad campaign after a visit from Pres. Obama, whom they don't wish to offend.

They've been ordered to run the ads, yet are now choosing the time to do so. Supposedly in order not to upset a president who is obviously tolerant. I'll see if any more gets reported. It's freedom of speechish I suppose.